CDI - Digital Copywriter - F/H/NB
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At Publicis Luxe, we craft unique emotional experiences for Luxury and Lifestyle brands. From Paris, New York, Shanghai, Geneva and Zurich we set new trends in luxury marketing by connecting brand heritage with community interests and pop culture, creating lasting narratives rich in meaning and entertainment.
With a diverse skill set spanning strategy, creativity, and production, we've been forging enduring relationships with prestigious brands for over twenty years.
The agency, made up of over 250 talents, is an eclectic collective of image enthusiasts, brand strategists, social makers, AI experts, creative producers, and more. We have the capability to redefine brand platforms, design and produce integrated campaigns and always-on content, optimize omnichannel commerce, consumer journeys, and experiences by envisioning innovative services.
www.publicisluxe.com
Descriptif du posteWe are looking for a talented Brand Content Designer / Native English Copywriter to join our Digital Design Studio.
This role is dedicated to the conception, writing, and optimization of customer-facing content across the entire digital ecosystem. You will craft engaging, user-centric, and conversion-oriented copy for luxury beauty and fragrance brands, ensuring consistency across all touchpoints while elevating the customer experience.
You are a storyteller, strategist, and content creator who understands how to translate brand positioning into impactful digital experiences throughout the customer journey.
ResponsabilitésContent Strategy & Concept Development
- Develop content concepts and editorial approaches for digital campaigns and customer experiences.
- Translate brand strategies into compelling digital narratives.
- Contribute to customer engagement initiatives across acquisition, retention, and loyalty programs.
- Collaborate with strategists, designers, UX experts, creatives, and project teams to shape integrated content experiences.
Digital Content Creation
Create and adapt content across multiple digital touchpoints, including:
- Brand websites
- eCommerce platforms
- eRetail environments
- CRM programs
- Email marketing campaigns
- Loyalty programs
- Social media activations
- Landing pages and campaign ecosystems
- Product storytelling and PDPs (Product Detail Pages)
CRM & Commercial Animation
- Design and write CRM journeys and lifecycle communications.
- Conceptualize customer engagement programs supporting acquisition, conversion, retention, and re-engagement.
- Develop promotional and commercial animation concepts aligned with brand objectives and seasonal campaigns.
- Create engaging loyalty and membership content.
Digital Kits & Content Production
- Produce and oversee content for digital toolkits and global asset packages.
- Ensure quality, consistency, and scalability of content for international markets.
- Support content localization and adaptation needs.
Content Optimization
- Write clear, catchy, user-friendly, and conversion-focused copy.
- Apply digital best practices to improve user engagement and content performance.
- Contribute to SEO and Generative Engine Optimization (GEO) initiatives when relevant.
- Ensure content remains aligned with customer intent and search behavior.
Required Skills & Experience
- Native English speaker with outstanding writing, editing, and proofreading skills.
- Strong background in digital copyw