Global Brand Strategy Lead
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- Contribute to the long-term strategic direction of the Allegra brand and drive short- and mid-term executional excellence to grow global allergy brand share and volume
- Drive content creation strategy for different target audiences and channels
- Define brand equity, brand positioning and the long-term strategic plan
- Define brand assets including logos, typography and taglines
- Define brand campaign strategy with the GBGM, including timing, positioning and budget
- Lead cross-functional dialogue and develop functional tactical plans aligned with brand strategy
- Serve as focal point for A&P allocation and follow-up of the global brand budget
- Review and recommend optimization of marketing and business development strategies based on MMM learnings
- Lead content creation and orchestrate the global brand team to provide an end-to-end experience plan, including Go Big on Social
- Develop and implement a portfolio support model covering media and A&P, bring new brand architecture to life, and develop market adoption playbooks
- Track monthly brand performance across marketing and financial KPIs
- Support Global GM and Zone leads in achieving market share, sales volume growth, brand equity and brand health objectives
- Build strategic partnerships with global creative and media agencies, Innovation and HCP leads, Shopper and XP planning teams
- Mentor and provide input to the Global Brand Lead
Requirements
- Graduate degree in Marketing, Management degree/MBA (preferable)
- Fluency in English in a professional context spoken and written is a must
- Strong blend of business acumen, brand expertise, and commercial understanding
- Proven ability to develop compelling communication platforms and creative strategies that drive brand growth and business performance
- Global mindset and demonstrated global perspective with multi market experience
- Experience managing external agencies and cross-functional stakeholders
- Ability to build strong partnerships and deliver results through influence rather than direct authority
- Understanding of commercial and marketing fundamentals for end-to-end brand planning and long-range forecasting
- Ability to engage and influence senior stakeholders and drive strategic alignment across markets
- Strong presentation and persuasive communication skills
Core Competencies
Demonstrates expertise in brand strategy development, content creation, and cross-functional collaboration to drive brand growth and market share. Proficient in managing budgets, optimizing marketing strategies, and engaging stakeholders to achieve business objectives.
Highest-signal resume keywords
- Brand Strategy Development
- Content Creation Strategy
- Cross-Functional Collaboration
- Stakeholder Engagement
- Marketing Fundamentals
ATS Optimization Keywords
Hard Skills
- Brand Positioning
- Campaign Strategy
- Market Performance Tracking
- Marketing Mix Modeling (MMM)
- Portfolio Support Model Development
Soft Skills
- Persuasive Communication
- Influence Without Authority
- Mentoring
- Business Acumen
- Global Mindset
Certifications & Qualifications
- Graduate Degree in Marketing
- MBA (Preferable)
Industry Keywords
- Brand Equity
- A&P Allocation
- Creative Strategy
- Market Share Growth
- Sales Volume Growth
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