Global Brand Activism Lead

Hi, we’re Back Market.We’re here to help make tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new.Yep, you read that right. Turns out refurbished tech is way better for the planet than new. In fact, With every device purchased on Back Market, our positive impact on the planet grows. From our Customer Care representatives to our software engineer, every individual at Back Market cuts the planet — and consumers — a break. Our mission is simple: to do more with what we already have.Are you ready to join us?About the roleWe are looking for a maternity leave replacement from the end of March to the end of September 2026 (6-month fixed-term contract).Understanding Brand Activism at Back MarketAt Back Market, brand activism is at the heart of our mission to challenge and transform the tech industry. Our activism focuses on denouncing the fast tech system - a destructive cycle of overproduction, overconsumption, and planned obsolescence that has created a throwaway culture around our electronic devices.Through our brand activism strategy, we aim to:Create awareness about the environmental and social impact of fast techEmpower our users to take action and make conscious choicesPromote the Slow Tech movement as a sustainable alternative through refurbishment, reuse, and repairAs Global Brand Activism Lead, you will be responsible for deploying our 2026 activism strategy across awareness campaigns, events, partnerships, and product category activations that challenge the status quo and inspire real change.Your mission if you accept it :Strategy deployment & project management:Lead the execution of Back Market's 2026 brand activism strategyManage and coordinate multiple activism projects including awareness campaigns, events, strategic partnerships, and specific product category launchesOversee end-to-end project delivery from conception to execution, ensuring operational excellenceCross-functional leadership:Collaborate closely with the entire marketing department (Creative Studio, Social Media, Content, Partnerships, PR & Influence, Channels and Media…)Partner with local market teams to adapt and deploy activism initiatives locallyWork hand-in-hand with Product Marketing and Category teams to launch new products and services that address activism-related challengesCoordinate with Public Affairs, Sustainability, and Philanthropy teams to ensure alignment and maximize impactCampaign & activation development:Design and execute impactful awareness campaigns that expose the fast tech systemCreate engaging activations that empower consumers to join the Slow Tech movementDevelop partnerships with NGOs, activists, and organizations aligned with our valuesStakeholder engagement:Build and maintain relationships with external partners, influencers, and advocacy groupsWork directly with the VP of Brand and Brand Operations ManagerImpact & Reporting:Establish KPIs to measure the effectiveness of activism initiativesReport regularly on campaign performance and strategic recommendationsYou're at the right place if you :Experience & background:Have a minimum 7+ years of relevant experience in brand marketing, activism, or purpose-driven campaignsCome from a creative agency background, worked as a freelancer, or held similar positions in-houseHave proven track record in managing complex, multi-stakeholder projectsSkills & competencies:Strategic thinking combined with creative problem-solving abilitiesExcellent project management skills with the ability to handle operational executionDeep sensitivity to impact marketing and societal issuesUnderstanding of sustainability challenges and public affairs landscapeAbility to balance strategic vision with hands-on implementationLanguage & Location:Fluent in English (speaking and working) - mandatoryBased in Paris to work directly with the VP of Brand and Brand Operations ManagerMindset:Passionate about social and environmental justiceSelf-motivated and proactive in a fast-paced, mission-driven environmentComfortable working across diverse teams and culturesEager to make a real impact on how people consume technology #J-18808-Ljbffr