Visual Merchandising Manager
il y a 3 semaines
LANCEL is seeking a highly skilled Visual Manager to oversee the visual presentation and creative development of our store windows across all locations. This role combines creative flair with practical visual merchandising skills to enhance the aesthetic appeal and commercial effectiveness of our store displays.
The Visual Manager will be responsible for leading the creative concept and design of window displays and in-store visual setups that align with brand strategy and promotional activities. They will also develop innovative visual solutions that enhance brand visibility and consumer engagement.
Key Responsibilities:
- Creative Direction:
- Develop and implement visual strategies that align with brand objectives and promotional activities.
- Lead the creative concept and design of window displays and in-store visual setups.
- Team Leadership:
- Manage and lead a team of visual merchandisers, providing guidance and support in their day-to-day operations.
- Organize training and development sessions to ensure the team is up-to-date with the latest visual merchandising techniques and trends.
- Project Management:
- Coordinate with marketing, merchandising, and store operations teams to ensure timely execution of visual strategies.
- Manage the visual merchandising calendar, ensuring all projects are completed within deadlines and budget.
- Maintenance Coordination:
- Collaborate with the maintenance department to address any store refurbishments or minor maintenance needs that impact the visual presentation.
- Ensure that visual and aesthetic standards are maintained during store updates and refits.
- Vendor Coordination:
- Work with suppliers and vendors to source materials and props for window and in-store displays.
- Negotiate contracts and manage relationships with external creative agencies if applicable.
- Performance Analysis:
- Monitor and analyze the effectiveness of visual displays on sales and customer engagement.
- Adjust visual strategies based on performance data and seasonal trends.
- Store Compliance and Standards:
- Ensure all visual displays meet brand standards and quality benchmarks.
- Conduct regular store visits to ensure consistent application of visual guidelines across all locations.
LANCEL is a luxury label that has been making bold and elegant designs for almost 150 years. Our products are designed in France and manufactured in Italy, and we are known for our iconic designs and high-quality materials.
We are looking for a Visual Manager who shares our passion for creativity and innovation, and who is able to bring our brand to life through visual storytelling. If you have a passion for visual merchandising and a drive to innovate within the retail space, we would love to hear from you.
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