Media Strategy Lead

il y a 7 jours


Villeneuved'Ascq, Hauts-de-France McCain Foods Limited Temps plein
About the Role

We are looking for a Media Strategy Lead to join our team. As a key member of the Media & Digital team, you will be responsible for developing and implementing media strategies and plans for all McCain CE activities.

Key Responsibilities:

  • Develop and implement media strategies and plans for all McCain CE activities
  • Collaborate with the Category & Brand teams and Channel Activation Directors to define and lead the implementation of media strategy & plans
  • Drive digital excellence & acceleration among marketing teams & at McCain
  • Select and drive best media, digital & social media agencies
  • Provide strong supports to channel teams in media planning & activations implementation
  • Drive discussions with regional media vendors and track & report on the organization's media budget

Requirements:

  • 7+ years in FMCG Marketing & Media/Digital positions and/or in Media-Digital agencies
  • Broad experience of the media business and marketing knowledge
  • Expert of the media landscape
  • Fluent in English. Fluent in French &/or German is a plus
  • Project management & indirect management (external partners)
  • Decision-Making: Good level of accountability, especially on Media strategies, media plan and the efficiency/impact of marketing investments

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