Media Strategy Lead
il y a 7 jours
We are looking for a Media Strategy Lead to join our team. As a key member of the Media & Digital team, you will be responsible for developing and implementing media strategies and plans for all McCain CE activities.
Key Responsibilities:
- Develop and implement media strategies and plans for all McCain CE activities
- Collaborate with the Category & Brand teams and Channel Activation Directors to define and lead the implementation of media strategy & plans
- Drive digital excellence & acceleration among marketing teams & at McCain
- Select and drive best media, digital & social media agencies
- Provide strong supports to channel teams in media planning & activations implementation
- Drive discussions with regional media vendors and track & report on the organization's media budget
Requirements:
- 7+ years in FMCG Marketing & Media/Digital positions and/or in Media-Digital agencies
- Broad experience of the media business and marketing knowledge
- Expert of the media landscape
- Fluent in English. Fluent in French &/or German is a plus
- Project management & indirect management (external partners)
- Decision-Making: Good level of accountability, especially on Media strategies, media plan and the efficiency/impact of marketing investments
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