Product Marketing Apprentice

il y a 2 semaines


Paris, Île-de-France Lengow Temps plein

Lengow is seeking a dynamic and motivated Product Marketing Intern to join our growing team. You will collaborate closely with Yiguo Zhang, Product Marketing Manager, on projects that bridge various departments within the company: Product Management, Marketing, Sales, and Customer Services.

Product Marketing at Lengow encompasses a wide range of responsibilities, from market analysis and go-to-market strategy development to effectively communicating product value to target audiences.

Your Responsibilities
  • Market Intelligence & Customer Research:
    • Monitor industry news, trends in e-commerce, and technological advancements within our target sectors, sharing insights with internal teams.
    • Conduct research to gain a deeper understanding of customer needs and how they utilize our products in their workflows.
    • Analyze competitor products and track their strategies.
  • Product Go-to-Market Communications:
    • Work closely with the R&D teams to stay informed about upcoming product changes and develop effective go-to-market strategies for each update.
    • Create compelling content to inform customers and prospects about product updates, including copywriting, graphics, and mini demo videos showcasing new features.
    • Execute timely communication campaigns across various channels such as email, in-app notifications, webpage updates, and periodic newsletters.
  • Development of Product Marketing Collateral:
    • Collaborate with marketing and partnership teams to develop product-related content that drives brand awareness and demand generation.
    • Support the creation of customer-facing content that promotes product adoption and usage, such as product tours, use cases, data activation guides, and training videos.
    • Assist in developing sales enablement materials, including product sheets, battlecards, demos, ensuring sales representatives have the necessary knowledge and resources to effectively sell our products.
Hiring Process
  • Interview with the hiring manager to discuss your motivations and ensure a good fit.
  • Completion of an assignment at home.
  • Interview to present your assignment and engage in further discussions.
  • Reference check and internship agreement.
Requirements
  • Bachelor's or Master's degree in business, marketing, technology, data, or a related field.
  • Excellent written and verbal communication skills in English are required, with French highly preferred. Additional proficiency in German, Italian, and Spanish is also valued.
  • You have at least one year of relevant experience (previous internship or work) and are seeking an end-of-study internship with the intention to transition into a full-time role.

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