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Product Marketing Specialist

Il y a 3 mois

Paris, Île-de-France MICHAEL PAGE Temps plein

Job Title: Product Marketing Specialist

About the Company:

Michael Page, a prominent entity within PageGroup, excels in specialized recruitment and interim staffing across various regions. Founded in 1976, the organization operates 141 offices in 37 countries, employing over 9000 professionals. Michael Page is dedicated to fostering enduring relationships with both clients and candidates, playing a pivotal role in the employment landscape.

Your Responsibilities:

  • Formulate and execute strategies for product commercialization aligned with organizational objectives,
  • Craft persuasive product positioning and messaging while ensuring consistency across all communications,
  • Implement strategies for market launches of new products and features,
  • Produce diverse product-related content aimed at enhancing engagement and generating leads,
  • Equip the sales team with essential training and resources to effectively convey the product's value proposition,
  • Conduct comprehensive market and competitive analysis to inform product positioning and pricing strategies, as well as evaluate the effectiveness of product marketing initiatives.

Job Requirements:

  • In-depth knowledge of SaaS business models and product marketing principles,
  • Exceptional written and verbal communication abilities,
  • Strong analytical skills to convert data into actionable insights,
  • Familiarity with marketing technologies and tools, including CRM systems, marketing automation platforms, and analytics software,
  • Proficiency in English (reading, writing, and speaking).