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Digital Marketing Strategist
Il y a 2 mois
As a key member of the Marketing and Communications Team at Dassault Systèmes, you will play a pivotal role in crafting compelling content to drive sales and business growth.
Collaborate closely with the sales team and marketing manager to develop and execute strategic digital marketing campaigns aimed at achieving revenue and awareness objectives.
Manage the full spectrum of digital marketing tactics, including content marketing, paid media, website optimization, social media, SEO, webinars, and more, with a keen eye for visual design to enhance campaign aesthetics.
Act as a trusted business partner, establishing strong relationships with team members to define and deliver innovative digital marketing strategies that drive business results.
Leverage digital marketing tools and employ data analytics to refine your ability to target, identify, and engage the right audiences.
Analyze and share campaign results throughout their duration, providing comprehensive post-mortem analysis to inform future campaign optimization.
Key Qualifications- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- Over 5 years of experience in B2B digital marketing, with a focus on lead generation and awareness initiatives.
- Strong graphic design skills with proficiency in design software (e.g., Adobe Creative Suite).
- Excellent written and verbal communication skills with the ability to articulate complex messages.
- Proficiency in online data analysis and digital marketing tools.
- Solid understanding of both paid and organic digital marketing techniques.
- Creative thinking with the ability to conceptualize and create engaging marketing content.
- Experience working with technical experts and cross-functional teams.
- Fluent in English; French is a plus.
- Strong problem-solving capabilities and effective time management skills.
**Location:** Hybrid role, Broomfield, CO
