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Digital Marketing Strategist
il y a 1 mois
As a Digital Marketing Specialist at Dassault Systèmes, you will play a key role in creating engaging content to support sales and business activities.
Collaborate closely with the sales team and marketing manager to develop and execute digital marketing campaigns that drive revenue and awareness objectives.
Manage the full cycle of digital marketing tactics, including email marketing, nurturing, paid media, website optimization, social media, SEO, webinars, and more, with a focus on graphic design to enhance campaign visuals.
Act as a business partner, establishing close collaboration with team members to define and deliver innovative digital marketing strategies.
Leverage digital marketing tools and employ leading-edge data analytics to elevate your ability to target, identify, and attract the right audiences.
Analyze and share campaign results throughout their duration and provide comprehensive post-mortem analysis, continuously optimizing and adjusting campaigns based on performance analysis.
Requirements- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- Over 5 years of experience in B2B digital marketing, with a focus on lead generation and awareness initiatives.
- Strong graphic design skills with proficiency in design software (e.g., Adobe Creative Suite).
- Excellent written and verbal communication skills with the ability to formalize and simplify complex messages.
- Proficiency in online data analysis and digital marketing tools.
- Solid understanding of both paid and organic digital marketing techniques.
- Creative thinking with the ability to conceptualize and create engaging marketing content.
- Experience working with technical experts and cross-functional teams.
- Fluent in English; French is a plus.
- Strong problem-solving capabilities and effective time management skills.
Location: Hybrid role, Broomfield, CO