Senior Marketing Manager

Il y a 2 mois


Plaisir, Île-de-France Ikea Temps plein

About the Role

The Marketing Communications Manager will lead and coach the Marketing Communications Team to deliver creative marketing communication strategies and solutions that drive business results aligned with the brand identity and positioning.

Key Responsibilities

  • Act as a member of the Marketing Management team and contribute to the development of marketing plans and outputs to achieve common objectives and goals.
  • Lead the Marketing Communications Team and drive the creation of marketing communications content to attract and engage customers and consumers across all channels.
  • Develop and implement marketing communication strategies, plans, and content to meet business objectives and brand positioning.
  • Collaborate with the Communications and Digital teams to ensure a unified voice in the market and maximize business impact.
  • Manage relationships with country communication agencies to meet marketing needs and improve marketing impact.
  • Monitor and analyze the performance of marketing content and relevant metrics in collaboration with Insights.
  • Work closely with key stakeholders within commercial and beyond to ensure integration, common focus, and maximum impact.
  • Contribute to the development of integrated multichannel executions and outputs to drive business goals.
  • Embody the IKEA values and contribute to the transformation of IKEA.
  • Support initiatives within and outside commercial as part of the agreed communication plan.

About Our Team

The Marketing Communications Team is the voice of IKEA, using words, pictures, and videos to tell the story of IKEA, build the brand, and inspire people with our offer. We challenge each other and are passionate about communication. We also keep our fellow co-workers informed, engaged, and connected in a constantly changing business environment.


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