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Lead CRM Strategist

Il y a 3 mois

Paris, Île-de-France Ledger Temps plein

About Ledger: Established in 2014, Ledger stands at the forefront of digital assets and Web3 innovations. With a global presence and a dedicated team of over 700 professionals, we are committed to making digital assets secure and accessible for everyone. Our core values—Pragmatism, Audacity, Commitment, Trust, and Transparency—drive our operations and culture.

Role Overview: As a Senior CRM Manager, you will be instrumental in overseeing the company's Customer Relationship Management frameworks and initiatives. Your key responsibilities will encompass the design and execution of CRM strategies aimed at enhancing customer acquisition, engagement, and retention throughout the consumer journey. You will also focus on refining campaigns related to Ledger's hardware wallets, transactional offerings, and service subscriptions within our web3 companion application.

Key Responsibilities:

  • Analyze customer data to inform strategic decisions and optimize CRM efforts.
  • Collaborate with cross-functional teams to ensure alignment and effectiveness of CRM initiatives.
  • Provide insights and recommendations to senior leadership based on data analysis.

Qualifications:

  • A minimum of 5 years of direct experience in CRM management.
  • Demonstrated success in executing complex marketing campaigns.
  • Proficiency in advanced CRM platforms, particularly Braze.
  • Strong analytical capabilities with a focus on data-driven decision-making.
  • Exceptional skills in stakeholder management and relationship development.

Why Ledger? At Ledger, we foster a culture of collaboration, innovation, and continuous growth. We offer a comprehensive benefits package that includes equity options, flexible working arrangements, extensive health coverage, and opportunities for personal development. We are dedicated to cultivating an inclusive workplace where every individual is valued and respected.