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Product Marketing Manager

Il y a 2 mois

Paris Louvre, Île-de-France Rocket4Sales Temps plein
Description du Poste

En tant que Product Marketing Manager, vous jouerez un rôle clé dans la promotion et le positionnement de nos solutions logicielles auprès de nos marchés cibles. Vous travaillerez en étroite collaboration avec les équipes produit, ventes, et marketing pour élaborer et exécuter des stratégies marketing adaptées à nos clients dans le secteur financier.

Missions Principales
  • Développer et exécuter la stratégie de marketing produit : Collaborer avec les équipes produit pour comprendre les fonctionnalités clés, les cas d'usage et les avantages concurrentiels de nos solutions.
  • Création de contenu : Rédiger des supports de marketing (fiches produits, études de cas, livres blancs, articles de blog, etc.)
  • Améliorer la compréhension des besoins des clients et des marchés cibles
  • Contribuer à l'élaboration de la stratégie de marketing globale de l'entreprise
Profil Recherché
  • Formation : Bac +5 en marketing, communication, commerce, ou équivalent
  • Expérience : Au moins 5 ans et 10 ans d'expérience en marketing produit, idéalement dans le secteur du logiciel ou des technologies, et une bonne compréhension du secteur financier
  • Capacité à traduire des concepts techniques en messages accessibles et percutants
  • Solide compréhension des outils de marketing digital (SEO, campagnes email, marketing automation, etc.)
  • Capacité à analyser des données et à prendre des décisions basées sur des indicateurs de performance
  • Langues : Maîtrise parfaite du français et de l'anglais