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Product Marketing Manager
il y a 4 semaines
As a Senior Product Marketing Manager at Traace SAS, you will be responsible for structuring our Product Marketing Department and executing our Product Marketing efforts. You will work closely with the Product, Sales, and CSM teams to gather market intelligence, develop marketing strategies, and launch new features.
Key Tasks
- Develop and implement market intelligence strategies to keep our internal collective knowledge of the market up-to-date.
- Contribute to the continuous enrichment of our Marketing Playbook, making it the one-stop internal resource for all teams to master our market and how our product differentiates in this market.
- Work with Product, Sales, and CSM teams to industrialize feedback loops from the field and gather all useful information on our clients' needs and competitors' offerings.
- Monitor the Product Roadmap and work hand-in-hand with our product team to follow the new features' life-cycle.
- Define the right launching strategy and coordinate with all teams and contributors to ensure new feature release success from user adoption point of view.
- Launch Analytics: Track and report KPIs to maximize the success of new feature launches.
- Actively contribute to Product Marketing content, producing strategic content to support the communication around our product and features.
Requirements
- 5+ years of experience in a Product Marketing Manager position.
- Previous experience in a sustainability-related company is a plus.
- Familiarity with software-as-a-service environments, preferably in the B2B enterprise sector.
- Experience with marketing complex products, designing, implementing, and executing product releases.
- Autonomy and decision-making capabilities, in addition to collaborative skills with technical profiles.
- Fluent in French and English.
- Proficiency in marketing/automation tools and CRM system.
What We Offer
Opportunity to be the cornerstone of our Marketing & Product team and help grow our high-impact project with great potential. And potentially build your own team All within the framework of a B Corp company.
Recruitment Process
The recruitment process consists of 2 or 3 interviews plus a case study to work on at home during a week and to present to the recruiting team.
At least one interview will be with Louis, our Head of Marketing, and one with Thomas, Co-Founder & Co-CEO of Traace.
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