Marketing Manager
il y a 1 mois
SolidWorks is seeking a highly motivated and experienced Marketing Manager to join our Strategy, Business Development and Community team. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy for 3DEXPERIENCE SolidWorks for Makers, targeting Makers and Hobbyists who need digital design technology to bring their ideas to life.
This is a highly visible role that requires a strong understanding of marketing principles, data analysis, and project management. You will be responsible for:
- Developing and executing a marketing strategy that drives awareness and sales of 3DEXPERIENCE SolidWorks for Makers
- Measuring and reporting results of marketing activities, including search engine optimization, email marketing, pay-per-click campaigns, influencer initiatives, and a/b testing
- Developing statistical models to analyze data and create visualizations used to make business decisions
- Interpreting and analyzing data results and communicating to stakeholders to help answer specific questions and solve problems
- Defining which data is needed to answer specific questions, address problems, and make solid decisions
- Managing Google and social ad pay-per-click campaigns
- Developing an organic social plan and content strategy
- Managing marketing partnerships and sponsorships with various organizations and events
- Managing affiliates programs with Value Added Resellers and other relevant affiliates
- Developing a web strategy and content plan, including SEO and localization
- Managing the marketing budget
- Connecting with colleagues on enhancements related to users' ecommerce experience
- Planning to enhance users' post-sales experience, including email nurturing campaigns and getting started web pages
- Including and promoting the offer at 3DEXPERIENCE World
- Engaging with local SolidWorks marketing teams worldwide to gain support to promote the offer locally
Qualifications:
- 5-7 years of marketing experience and success preferably for SaaS products sold online
- Bachelor's Degree preferred
- Excellent communication skills and ability to work effectively individually and as a team player with colleagues from many different departments and levels within the organization
- Excellent project management skills - the ability to juggle multiple projects at a time and meet various deadlines and deliverables
- Skilled at execution - someone that goes beyond strategic thinking and can execute quickly on marketing initiatives
- Ability to analyze data related to results of marketing initiatives, make decisions to optimize results and deliver presentations on results/recommendations
- Driven, tenacious, can-do personality that is motivated by surpassing aggressive goals
We are looking for a highly motivated and experienced Marketing Manager to join our team. If you have a strong understanding of marketing principles, data analysis, and project management, and are looking for a challenging role that will allow you to grow and develop your skills, we encourage you to apply.
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