Marketing Product Specialist

il y a 4 semaines


Paris, Île-de-France Vusion Group Temps plein
Join Vusion Group as a Marketing Product Specialist

VusionGroup is a retail tech company in rapid growth. With a presence in 19 countries across 3 continents, we are the global leader in physical commerce digitalization solutions. Our mission is to make the physical store a digital asset. We are entrepreneurs seeking innovation, with international and curious teams. Cultural diversity is part of our DNA. The growth of our Group is a catalyst for your career development. Your evolution will be fast, and you will have all the latitude to shape your own future, in France or internationally.

Key Responsibilities
  • Manage marketing activities for a designated set of solutions, from ideation to launch and throughout the product lifecycle.
  • Translate technical aspects of solutions into customer benefits.
  • Collaborate with product managers, marketing, and sales teams to communicate the solution message, position it in the portfolio, and determine the go-to-market approach.
  • Plan and provide comprehensive go-to-market packages, including internal and external content, training, playbooks, and toolboxes.
  • Provide sales teams with key competitor information, ensure positioning, and support RFP requests, create sales presentations. Deliver training to internal and external stakeholders.
Requirements
  • Significant experience in product marketing, with a product appetite.
  • Preferably, experience in digital marketing, with an understanding of existing digital tools (social media, email marketing, SharePoint, etc.).
  • Strong written communication skills and ability to synthesize complex information into clear, concise presentations and plans.
  • Knowledge of market research tools and competitive analysis techniques.
  • Appetite for customer and technical team interactions.
  • Talent for creating clear, concise messages.

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