Marketing Product Specialist
il y a 4 semaines
VusionGroup is a retail tech company in rapid growth. With a presence in 19 countries across 3 continents, we are the global leader in physical commerce digitalization solutions. Our mission is to make the physical store a digital asset. We are entrepreneurs seeking innovation, with international and curious teams. Cultural diversity is part of our DNA. The growth of our Group is a catalyst for your career development. Your evolution will be fast, and you will have all the latitude to shape your own future, in France or internationally.
Key Responsibilities- Manage marketing activities for a designated set of solutions, from ideation to launch and throughout the product lifecycle.
- Translate technical aspects of solutions into customer benefits.
- Collaborate with product managers, marketing, and sales teams to communicate the solution message, position it in the portfolio, and determine the go-to-market approach.
- Plan and provide comprehensive go-to-market packages, including internal and external content, training, playbooks, and toolboxes.
- Provide sales teams with key competitor information, ensure positioning, and support RFP requests, create sales presentations. Deliver training to internal and external stakeholders.
- Significant experience in product marketing, with a product appetite.
- Preferably, experience in digital marketing, with an understanding of existing digital tools (social media, email marketing, SharePoint, etc.).
- Strong written communication skills and ability to synthesize complex information into clear, concise presentations and plans.
- Knowledge of market research tools and competitive analysis techniques.
- Appetite for customer and technical team interactions.
- Talent for creating clear, concise messages.
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