Global Data and Analytics Manager

il y a 4 semaines

Paris, Île-de-France Havas Group Temps plein
Job Title: Global Data and Analytics Manager

Join Havas Group, a leading global communications network, as a Global Data and Analytics Manager. This role will play a key part in our client's global business, working closely with the Global Digital Director and digital specialists.

Job Summary

The Global Data and Analytics Manager will be responsible for managing digital campaign data collection, related attribution, and analytics focus. This individual will be a key member of the Global team, providing essential management of digital campaign data and analytics.

Main Responsibilities
  • Develop and deliver measurement frameworks that create meaningful business value.
  • Work with a performance scoring methodology to align better understanding consumer attitudes and perceptions.
  • Deliver attribution modeling, and familiarity with enterprise web analytics tools (e.g. Google Analytics Premium).
  • Integrate multiple data sources such as ad-servers, rich media vendors, ecommerce data, etc.
  • Produce data extracts to provide automated granular reporting solutions.
  • Collaborate and communicate with global client teams and local data insights managers to optimize use of global data sources and to deliver consistency in operations.
Requirements
  • 3-4 years professional experience in a relevant field.
  • Bachelor or Master's degree in a relevant subject.
  • Excellent knowledge of digital marketing technologies.
  • Ad operations/trafficking experience would be an advantage.
  • Experience in dealing with large datasets in varied formats.
  • Experience in consumer / market research data generated by tools used in media planning – including 1st and 2nd party data.
  • An understanding of digital attribution and its application in media planning.
  • Experience in using the data generated by tools used in digital advertising (3rd party).
Key Competencies
  • Developed an understanding of the role of communication strategy and planning across all media.
  • Familiar with media research and data tools, data collection (incl 3rd party sources) and have a knowledge of how these should be applied in planning media in a strategic and analytical way.
  • Good interpersonal, verbal and written communications skills and a level of experience in preparing and delivering presentations to clients and internally.
  • Passion and dependability for improving the delivery of services with a commitment to quality, continuous improvement and development of best practice across the network offices on the client business.
Language Skills

English: Excellent

French: Good

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