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Global Data and Analytics Manager

il y a 1 mois

Paris, Île-de-France Havas Group Asia Pacific Temps plein
Job Title: Global Data and Analytics Manager

At Havas Group Asia Pacific, we are seeking a highly skilled Global Data and Analytics Manager to join our team. As a key member of our global business leadership team, you will play a critical role in supporting the Global Digital Director and digital specialists in managing digital campaign data collection, related attribution, and analytics focus.

Key Responsibilities:

  • Create and deliver measurement frameworks that create meaningful business value.
  • Work with a performance scoring methodology, aligning better understanding consumer attitudes and perceptions.
  • Apply techniques to capture and analyze digital data, including statistical techniques (e.g. correlation, predictive, regression).
  • Deliver attribution modeling and familiarity with enterprise web analytics tools (e.g. Google Analytics Premium).
  • Integrate multiple data sources such as ad-servers, rich media vendors, ecommerce data, etc.
  • Produce data extracts to provide automated granular reporting solutions (in conjunction with senior colleagues).
  • Collaborate and communicate with global client teams and local data insights managers to optimize use of global data sources and deliver consistency in operations.

Requirements:

  • Prior experience from a data & analytics position, ideally with agency-side or luxury experience.
  • Working knowledge of digital marketing technologies.
  • Ad operations/trafficking experience would be an advantage.
  • Experience in dealing with large datasets in varied formats.
  • Experience in consumer/market research data generated by tools used in media planning – including 1st and 2nd party data.
  • An understanding of digital attribution and its application in media planning.
  • Experience in using data generated by tools used in digital advertising (3rd party).
  • Practiced in visualizing data in an original and effective way.

Education & Languages:

  • Education: Bachelor or Master's degree in a relevant subject.
  • Previous Experience: 3-4 years professional experience in a relevant field.
  • Language Skills:
    • English: Excellent/Good/Fair/Preferable/Not Required
    • French: Excellent/Good/Fair/Preferable/Not Required