Global Data and Analytics Manager
il y a 6 jours
At Havas Group Asia Pacific, we are seeking a highly skilled Global Data and Analytics Manager to join our team. As a key member of our global business leadership team, you will play a critical role in supporting the Global Digital Director and digital specialists in managing digital campaign data collection, related attribution, and analytics focus.
Key Responsibilities:
- Create and deliver measurement frameworks that create meaningful business value.
- Work with a performance scoring methodology, aligning better understanding consumer attitudes and perceptions.
- Apply techniques to capture and analyze digital data, including statistical techniques (e.g. correlation, predictive, regression).
- Deliver attribution modeling and familiarity with enterprise web analytics tools (e.g. Google Analytics Premium).
- Integrate multiple data sources such as ad-servers, rich media vendors, ecommerce data, etc.
- Produce data extracts to provide automated granular reporting solutions (in conjunction with senior colleagues).
- Collaborate and communicate with global client teams and local data insights managers to optimize use of global data sources and deliver consistency in operations.
Requirements:
- Prior experience from a data & analytics position, ideally with agency-side or luxury experience.
- Working knowledge of digital marketing technologies.
- Ad operations/trafficking experience would be an advantage.
- Experience in dealing with large datasets in varied formats.
- Experience in consumer/market research data generated by tools used in media planning – including 1st and 2nd party data.
- An understanding of digital attribution and its application in media planning.
- Experience in using data generated by tools used in digital advertising (3rd party).
- Practiced in visualizing data in an original and effective way.
Education & Languages:
- Education: Bachelor or Master's degree in a relevant subject.
- Previous Experience: 3-4 years professional experience in a relevant field.
- Language Skills:
- English: Excellent/Good/Fair/Preferable/Not Required
- French: Excellent/Good/Fair/Preferable/Not Required
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