Digital Media Specialist
il y a 1 semaine
The role of the Paid and Owned Digital Specialist at Pandora is to define the content calendar and campaign settings for our owned local channel (Facebook) ensuring commercial alignment with local needs and supervising community management agencies. This specialist will also be responsible for delivering all creative assets for paid media campaigns in collaboration with agencies and graphic designers, using global platforms.
Key Responsibilities:
- Contribute to media campaign setting and local adaptation to market
- Responsible for the adaptation of global communication materials
- Set up social media creative assets for all paid campaigns by briefing agencies together with other team members and filling creative briefing sheets
- Responsible for setting up owned social media content calendars and ensuring alignment with other channels (e-commerce, CRM, trade) and with local commercial needs
- Supervise Facebook post messaging and assets to ensure global guidelines alignment
- Contribute to media campaign briefings to media agencies together with other team members
- Responsible for the adaptation of global communication materials/creation of local digital campaigns granting alignment on all digital platforms (Pandora.net, Pandora Club, social media) in close relationship with the cluster WEEU Paid & Owned media manager and teams
- Responsible for overseeing branding and always-on campaigns to ensure they are in line with media brief
- Analyze owned & paid KPIs/results using tools such as Sprinklr, etc. in close relationship with Paid & Owned media specialists and Cluster Paid & Owned Manager
- Helps in providing weekly and monthly reports with the Media Planning analyst and benchmark competition
- Set up campaign tracking with the support of our agencies
Requirements:
- Masters degree in Digital Marketing
- Strong digital & social media background
- Experience in working with digital data analysis
- MS Office professional (Word, PowerPoint, Excel)
- Experience in creative materials adaptation
- Fluent in English, French, and Spanish
About Pandora:
Pandora is the world's largest jewelry brand. The company designs, manufactures, and markets hand-finished jewelry made from high-quality materials at affordable prices. Pandora jewelry is sold in more than 100 countries through 6,000 points of sale, including more than 2,000 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 30,000 people worldwide and crafts its jewelry at two LEED Gold-certified facilities in Thailand using mainly recycled silver and gold. Pandora is committed to leadership in sustainability and has set science-based targets to reduce greenhouse gas emissions by 50% across its own operations and value chain by 2030. The company is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2022.
At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people's loves. We dedicate ourselves to fostering, cultivating, and preserving a culture of inclusion and diversity where everyone feels respected and valued.
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