Global Digital Activations Manager for Burberry Beauty

il y a 3 semaines


Paris, Île-de-France Coty Temps plein

Role Overview

We are seeking an experienced Digital Activations Manager to join our team at Burberry Beauty. As a key member of our digital marketing team, you will be responsible for developing and executing our digital marketing activations and consumer experiences across all digital touchpoints and markets.

Main Responsibilities

  • 360° Digital Activation Strategy & Execution: Develop innovative and engaging campaign strategies driving brand awareness, engagement, conversion, and loyalty for new product launches and key commercial moments.
  • Content Production: Collaborate with our Fashion House to drive assets creation for all consumer-facing digital touchpoints, ensuring content created is optimized for platforms and adhering to beauty best practices.
  • Digital Media & Social Organic/Paid: Partner with Global/Local Media teams to deliver paid media content based on best practices and best performing ad units.
  • E-Retail: Continually improve visibility on all e-retailer touchpoints via toolbox creation and continuous e-retailer audits.
  • Beauty Tech & Innovation: Identify opportunities, develop new strategies, propose new support models, and initiate new technologies to increase conversion on third-party retailers.

Requirements

  • 8-10 years digital marketing experience in a fast-paced environment (beauty/luxury experience strongly preferred)
  • Strategic thinker with strong project management skills
  • Highly organized with ability to prioritize work with a sense of urgency/ownership and meet deadlines
  • Excellent understanding of digital projects development life cycle
  • Excellent problem-solving skills
  • Skilled in written/verbal and presentation
  • Accustomed to work cross-functionally, with a lot of internal and external partners
  • Fluent in English, with previous international experience/exposure

Benefits

  • A salary that matches your knowledge and experience
  • Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work and promote work/life balance.
  • Meal vouchers
  • Public transportation refunds up to 50%
  • 1 RTT per month


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