Senior Product Marketing Manager for AI and Optimization
il y a 4 jours
At Ansys, we are seeking a highly skilled Senior Product Marketing Manager to lead the development of product marketing plans and sales enablement content for our design optimization product Ansys optiSLang and Artificial Intelligence solutions.
Key Responsibilities:- Develop and execute product marketing plans to drive sales growth and revenue for Ansys optiSLang and AI solutions.
- Create sales readiness materials, marketing plans, and lead generation campaign kits targeting the global systems engineering audience.
- Manage complex projects and execute on global, multi-product marketing campaigns.
- Responsible for product marketing execution of new feature and product launches as part of our twice-annual release cycle.
- Compose engaging audience-specific thought-leadership marketing content, including case studies, application briefs, web content, presentations, datasheets, whitepapers, and sales playbooks.
- Drive execution of product promotion through virtual events, social media, third-party websites, blogs, and other digital mediums to build awareness and engagement with targeted engineering personas.
- Ensure all product-related leads are tracked and marketing campaigns are accurately reported to measure success against business goals.
- Partner with the Ansys corporate, industry, and field marketing teams to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities.
- Deliver sales-focused training for the global field and channel partner sales teams in partnership with Ansys sales enablement team to ensure Sales can effectively position Ansys materials products.
- Conduct competitor analysis to understand competitor product features, positioning, and messaging related to materials information management and related offerings.
- Responsible for measuring and reporting performance of product marketing tactics on a quarterly basis.
- Bachelor's degree in marketing, General Engineering, Computer Science, or a related field with a minimum of 5 years of experience.
- Strong knowledge of engineering simulation and/or artificial intelligence and machine learning technologies.
- Superior ability to translate product functionality into clear customer value and deliver clear and compelling messaging in English.
- Broad functional expertise across several marketing competencies (Digital, Social, Web Account-Based Marketing).
- Excellent organizational, leadership, decision-making, and communication skills, with the ability to work collaboratively in a geographically distributed organization.
- MBA or master's in marketing or engineering with previous experience in product marketing for B2B software business or engineering business.
- Experience in AI trend areas like: Generative AI, Deep Learning, Optimization, Generative Design.
- Experience supporting global B2B demand generation campaigns.
We are committed to creating and nurturing a workplace that fuels diversity, inclusion, equity, and belonging. We believe diverse thinking leads to better outcomes and welcome people from all backgrounds to join our team.
At Ansys, we are passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost. We are proud to have been recognized for our commitment to innovation, customer success, and employee satisfaction.
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