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Channel Marketing Lead
Il y a 2 mois
**Key Responsibilities:**
* Develop and execute effective and seamless omnichannel account marketing plans aligned with European Brand/category/retail marketing strategy and account business plans.
* Collaborate with sales and visual merchandising to manage the seasonal update of UA in-store space environments and online brand stores.
* Create, manage, and deliver on seasonal GTM plans with the Senior Channel Marketing Manager and the account sales team.
* Lead the cross-functional development and implementation of seasonal trade show executions at Buying Group Account Partners in collaboration with visual merchandising and the account sales team.
* Serve as the go-to person for all channel marketing discussions and day-to-day marketing relationships with the accounts.
* Manage the annual account marketing budgets in close coordination with finance.
* Assist with the briefing and creation of account-specific content in line with the account marketing plans & brand strategy.
* Work with the commercial team to assist in account presentations and seasonal sell-in activity of brand activity and account marketing support.
* Report on/measure the contribution of all account marketing activities to establish ROI.
* Manage outside agency and vendor relationships related to the execution of account marketing plans.
**Requirements:**
* Bachelor's or Master's degree in Business Administration, Marketing, or related field.
* 5+ years of experience, proven track record in omnichannel marketing, ideally with sporting goods/lifestyle brands.
* Strong understanding of the cross-functional marketing communications mix.
* Fluent in English and French, both verbal and written.
* Team player with a passion for sports, effective in a matrix environment.
* Strong interpersonal skills and ability to communicate effectively with team members across all internal departments and agency partners/vendors.
* Excellent project management skills with ability to prioritize and work under pressure with multiple deadlines.
* Ability to develop and maintain solid relationships with 3rd party account teams.
**About Under Armour:**
Under Armour is committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
