Growth Optimization Specialist

il y a 6 jours


Bordeaux, Nouvelle-Aquitaine, France Back Market Temps plein
Job Summary:

We are seeking a Growth Optimization Specialist to join our team at Back Market. As a Growth Optimization Specialist, you will be responsible for developing and executing trade-in marketing strategies to drive growth and customer value. Your mission will be to assess marketing levers, partner with marketing teams, and execute your strategy to maximize topline growth and customer lifetime value across countries and categories.

You will work closely with the marketing teams to prioritize, scope, and deliver results on their areas of expertise based on the trade-in agenda. This includes CRM, merchandising, paid search, brand, and seasonal activations.

Key responsibilities include:

  • Defining topline growth priorities and auditing, identifying, sizing, and prioritizing marketing levers
  • Defining KPIs and building tracking frameworks and tools for assessing and monitoring performance
  • Monitoring topline performance vs. targets and identifying root causes of gaps
  • Partnering with marketing teams to help them prioritize, scope, and deliver results on their areas of expertise

Requirements:

  • 5 years of experience in a marketing or business analysis role
  • Strong business acumen and proven track record of delivering positive impact
  • Perfectly fluent in English


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