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Product Marketing Lead for Ansys optiSLang and AI Solutions
il y a 4 semaines
We are seeking a Product Marketing Lead to develop and execute product marketing plans and sales enablement content for Ansys optiSLang and Artificial Intelligence solutions. The successful candidate will have a strong understanding of engineering simulation and/or artificial intelligence and machine learning technologies.
Key Responsibilities:
- Develop and execute marketing plans and lead generation campaign kits targeting the global systems engineering audience in alignment with business growth objectives and key initiatives.
- Manage complex projects and execute on global, multi-product marketing campaigns.
- Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle.
- Compose engaging audience-specific thought-leadership marketing content, including case studies, application briefs, web content, presentations, datasheets, whitepapers, and sales playbooks.
- Drive execution of product promotion through virtual events, social media, third party websites, blogs, and other digital mediums to build awareness and engagement with targeted engineering personas.
- Ensure all product-related leads are tracked and marketing campaigns are accurately reported to measure success against business goals.
- Partner with the Ansys corporate, industry and field marketing teams to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities.
- Deliver sales-focused training for the global field and channel partner sales teams in partnership with Ansys sales enablement team to ensure Sales can effectively position Ansys materials products.
- Conduct competitor analysis to understand competitor product features, positioning and messaging related to materials information management and related offerings.
- Responsible for measuring and reporting performance of product marketing tactics on a quarterly basis.