Marketing Operations Specialist
il y a 4 semaines
Marketing Operations Specialist
Job Description:NAVBLUE is seeking a Marketing Operations Specialist to drive marketing operational efficiency initiatives while contributing to creative and portfolio marketing, to successfully support NAVBLUE's business targets and corporate objectives.
Main Responsibilities:
- Portfolio marketing
- Develop marketing messages, argumentation, and material for specific packages and transversal portfolio topics
- Develop value assessment methodologies and material to demonstrate and promote the value generated by NAVBLUE products/services
- Support portfolio roadmap communications
- Creative marketing
- Create and update content for corporate, internal, and external communication, under coordination with the Communication department: press releases, websites, blogs, social media, trade shows, and events and conferences
- Contribute to the design and deployment of digital marketing strategies
- Lead NAVBLUE Air, the internal NAVBLUE Operations Control Center for customer experience, set-up, and promotion worldwide
- Support branding plan definition
- Operational efficiency
- Consolidate and provide the Marketing business requirements for the evolution of our Marketing and Commercial Office tools and processes (i.e., Market analytics, CRM)
- Own, harmonize, and keep updated of the internal NAVBLUE product marketing library and templates (i.e., commercial offer template)
- Benchmark within Airbus, within the industry, and other industries (research on innovative marketing practices, value-based pricing strategies, and methodologies)
- Support internal processes definition (Go-to-market, Customer Feedback Loop)
- Coordinate inputs within the marketing team for common deliverables such as Market forecasts, Operating Plans, etc.
Requirements:
- Bachelor's Degree or equivalent training in Marketing
- Minimum 3 years of work experience in Marketing is preferred
- Previous experience with a major Flight Operations solutions provider and/or major airline is preferred
- Must have official authorization to work in France
Key Skills:
- Must work effectively with others in a team environment as well as work independently with little supervision, depending on the task at hand
- Capable of understanding and using enterprise software solutions
- Capable of demonstrating high-level product knowledge internally and to customers
- Understanding of market trends in a fast-moving environment
- Must possess strong presentation skills and be able to communicate professionally in written responses
- Innovative and creative mindset
- Fluent in English
- Communication skills and effective interpersonal skills appropriate for interacting with customers and stakeholders at all levels of the organization
- Competent in the use of the Google Workspace suite of products
- Capable of understanding and learning to use enterprise software solutions such as Salesforce, Qlik Sense, LoopIO, and Cirium
- Competent in SEO/SEM and Google Analytics
Travel Requirements:
- Able to travel both domestically and internationally occasionally
This job requires an awareness of any potential compliance risks and a commitment to act with integrity, as the foundation for the Company's success, reputation, and sustainable growth.
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