Product Marketing Strategist
il y a 2 jours
FuturMaster is a leading software vendor specializing in advanced Supply Chain Planning and Trade Promotion Management & Optimization (TPx) solutions. With over 650 customers across all industries, we help companies "unleash" the inherent complexity of their supply chain, turning it into competitive advantage.
Our Bloom platform combines technology, data, and business expertise to deliver best-fit solutions that drive growth, agility, resilience, and performance.
About the JobAs the Product Marketing Lead, you will play a critical role in positioning our supply chain planning and TPx solutions in the market. You will be responsible for developing compelling product messaging, creating high-quality content, and supporting our global demand generation efforts.
You will work closely with cross-functional teams, including product management, sales, and regional marketing, to ensure that our solutions are effectively communicated and differentiated in the marketplace.
Key Responsibilities:- Develop and refine the positioning and messaging for our advanced Supply Chain Planning and TPx solutions.
- Ensure product messaging resonates with target audiences and clearly differentiates FuturMaster from competitors.
- Develop sales enablement materials, including marketing toolkits, data sheets, and slide decks.
- Create and manage white papers, blog articles, case studies, and other thought leadership content.
- Collaborate on the development of content for global demand generation campaigns, including webinars and SEA white paper downloads.
- Contribute to the go-to-market strategy, including product launches and market entry plans.
- Track and analyze industry benchmarks and analyst reports to inform product positioning.
The opportunity to join a fast-changing environment where complexity is always an opportunity to grow and do better. Work with cutting-edge technology and innovative solutions.
Join a diverse and international company: there are no fewer than 24 different nationalities at FuturMaster. Superb premises in Boulogne Billancourt. If running is your thing, then you will enjoy being near Saint Cloud. If you're more of a music aficionado, all you have to do is cross the bridge to attend a concert at the Scène Musicale.
2 remote days per week
Requirements:- Full proficiency in both spoken and written communication in English and French
- 5+ years of experience in product marketing, preferably within B2B SaaS & Supply Chain Planning, or TPx solutions.
- Proven experience in developing positioning and messaging strategy.
- Strong analytical skills for understanding industry benchmarks.
- Strong writing and content creation skills, with the ability to produce thought leadership marketing materials.
- Proven experience in developing and executing go-to-market strategies.
- Ability to work cross-functionally with product management, sales, and marketing teams.
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