Product Marketing Lead

il y a 9 heures

BoulogneBillancourt, Île-de-France FuturMaster Temps plein
About FuturMaster

FuturMaster is a leading software vendor that specializes in advanced Supply Chain Planning and Trade Promotion Management & Optimization (TPx) solutions. With over 650 customers across all industries, FuturMaster helps companies "unleash" the inherent complexity of their supply chain, turning it into a competitive advantage.

Our Bloom Platform

Our Bloom platform combines technology, data, and business expertise to deliver best-fit solutions that drive growth, agility, resilience, and performance.

About the Job

As the Product Marketing Lead, you will play a critical role in positioning our supply chain planning and TPx solutions in the market. You will be responsible for developing compelling product messaging, creating high-quality content, and supporting our global demand generation efforts.

Key Responsibilities:
  • Develop and refine the positioning and messaging for our advanced Supply Chain Planning and TPx solutions.
  • Ensure product messaging resonates with target audiences and clearly differentiates FuturMaster from competitors.
  • Develop sales enablement materials, including marketing toolkits, data sheets, and slide decks.
  • Create and manage white papers, blog articles, case studies, and other thought leadership content.
  • Collaborate on the development of content for global demand generation campaigns, including webinars and SEA white paper downloads.
  • Contribute to the go-to-market strategy, including product launches and market entry plans.
  • Track and analyze industry benchmarks and analyst reports to inform product positioning.
What We Offer

The opportunity to join a fast-changing environment where complexity is always an opportunity to grow and do better. Work with cutting-edge technology and innovative solutions. Join a diverse and international company with superb premises in Boulogne Billancourt. If running is your thing, then you will enjoy being near Saint Cloud. If you're more of a music aficionado, all you have to do is cross the bridge to attend a concert at the Scène Musicale.

Requirements
  • Full proficiency in both spoken and written communication in English and French.
  • 5+ years of experience in product marketing, preferably within B2B SaaS & Supply Chain Planning, or TPx solutions.
  • Proven experience in developing positioning and messaging strategy.
  • Strong analytical skills for understanding industry benchmarks.
  • Strong writing and content creation skills, with the ability to produce thought leadership marketing materials.
  • Proven experience in developing and executing go-to-market strategies.
  • Ability to work cross-functionally with product management, sales, and marketing teams.

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