Esports Marketing Project Manager
il y a 1 mois
Ubisoft's 19,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players' lives with original and memorable gaming experiences. Their commitment and talent have brought to life many acclaimed franchises such as Assassin's Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting-edge technologies, and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.
Job DescriptionAs an Esports Marketing Manager, you are responsible for creating and executing marketing strategies and developing distribution channels that drive awareness, viewership, and monetization of esports and competitive gaming experiences within our gaming community.
This is a highly collaborative role that interfaces with multiple disciplines and teams, leveraging diverse expertise and talent to deliver outstanding marketing campaigns and initiatives.
As the guardian of esports brand image and perception, you are the liaison between our production partners, publishing, and marketing services teams, and ensure that the competitive experience vision is carried out successfully towards our players and fans – both current and potential – while serving operational marketing needs.
What You'll Do
- Develop and execute effective and innovative marketing strategies and campaigns to support our esports tournaments, global events, esports in-game items, ad-hoc initiatives, and long-term objectives.
- Present marketing plans to internal and external partners, ensuring strategic alignment and adequate level of support.
- Oversee the creation and distribution of all hero assets and key marketing deliverables in collaboration with production partners, internal creative teams, and external partners.
- Define global guidelines, timeline, and best practices for marketing campaigns for our different types of esports experiences and products.
- Establish a framework for distributing marketing assets to maximize ROI on content production and grow owned channels.
- Work with content creators and community engagement teams on esports co-streaming strategy and execution.
- Collaborate with production teams and external partners to design esports in-game items for global esports events and revenue share programs.
- Develop initiatives to grow esports distribution channels, such as content drops, engagement features, and loyalty programs.
- Supervise the updating and curation of content across our esports distribution channels, preserving relevance and quality for fans.
- Manage relationships with online platforms to support esports and competitive gaming.
- Measure and report on the performance of marketing campaigns, gaining insights and evaluating against goals.
- Track performance metrics and adjust marketing efforts accordingly.
- Analyze market trends and adapt strategies to position our esports and competitive gaming experiences at the forefront of the industry.
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