Esports Marketing Project Manager
il y a 3 semaines
As a key member of our Esports Tower LLC. team, you will be responsible for developing and executing marketing strategies that drive awareness, viewership, and monetization of esports and competitive gaming experiences.
Key Responsibilities:- Develop and execute effective marketing campaigns to support our esports tournaments, global events, and in-game items.
- Present marketing plans to internal and external partners, ensuring strategic alignment and adequate support.
- Oversee the creation and distribution of marketing assets, including hero assets and key deliverables.
- Define global guidelines and best practices for marketing campaigns.
- Establish a framework for distributing marketing assets to maximize ROI on content production.
- Collaborate with content creators and community engagement teams on esports co-streaming strategy and execution.
- Design esports in-game items for global esports events and revenue share programs.
- Develop initiatives to grow esports distribution channels, such as content drops and engagement features.
- Supervise the updating and curation of content across our esports distribution channels.
- Manage relationships with online platforms to support esports and competitive gaming.
- Measure and report on the performance of marketing campaigns, gaining insights and evaluating against goals.
- Knowledge of marketing, business, or related field.
- Confirmed experience in esports marketing or related roles.
- In-depth knowledge of the esports industry and trends.
- Results-oriented and customer-focused.
- Creative thinker with the ability to generate innovative marketing ideas.
- Excellent communication, presentation, and project management skills.
- Great collaboration skills combined with an ability to understand and address challenges stemming from esports production and marketing professions.
- Proficient in social media marketing and analytics tools.
Ubisoft's 19,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players' lives with original and memorable gaming experiences. Our commitment and talent have brought to life many acclaimed franchises such as Assassin's Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. We are an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves.
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