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**Job Title:** Senior Media Planning Manager
**Job Summary:** We are seeking a highly skilled Senior Media Planning Manager to join our team at Europcar Group. The successful candidate will be responsible for developing and implementing a comprehensive internal communications plan to support and facilitate cultural change within our organization.
Key Responsibilities:- Internal Communications:
- Develop and implement a comprehensive internal communications plan in collaboration with HR and various functional departments.
- Coordinate communication efforts across departments to ensure consistent messaging.
- Create engaging content for internal newsletters and other communication platforms.
- Organize internal events and activities to foster employee engagement and a positive work culture.
- Monitor and measure the effectiveness of internal communication strategies and adjust as needed.
- Manage social media channels to promote the company culture and career opportunities.
- External Communications:
- Manage and execute external communication strategies to enhance the company's public image.
- Act as the primary point of contact for media inquiries and press relations.
- Prepare interviews for speeches and organize media trainings for company members.
- Develop and maintain strong relationships with journalists and media outlets.
- Write and distribute press releases, manage media briefings, coordinate, and prepare interviews.
- Monitor media coverage and provide regular reports to senior management.
- Events and Sponsorship:
- Plan, coordinate, and execute corporate events and sponsorships to promote the Europcar and Goldcar brands for B2C and B2B audiences.
- Identify and manage opportunities for event participation and sponsorship that align with company objectives.
- Oversee the logistics of events, including vendor management, budget planning, and on-site coordination.
- Evaluate the success of events and sponsorship activities and provide recommendations for improvement to internal stakeholders and head of functions.
- Collaborate with marketing and sales teams to ensure events and sponsorships support broader business goals.
- Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
- Minimum of 10 years of experience in internal and external communications, preferably within a corporate environment.
- Excellent written and verbal communication skills in both French and English.
- Proficiency in using communication tools and platforms, including social media management.
- Experience in planning and executing corporate events and managing sponsorships.