Web Marketing Project Manager

il y a 2 semaines


SaintHerblain, Pays de la Loire, France MBway Temps plein

About MBway

MBway is a leading institution in business education, committed to providing students with the skills and knowledge they need to succeed in today's dynamic marketplace.

Job Description

We are seeking a highly motivated and results-oriented Web Marketing Project Manager to join our team. In this role, you will play a key part in driving the success of our online marketing initiatives and contributing to the overall growth of MBway.

  • Responsibilities:
  • Manage website updates and enhancements to ensure optimal performance and user experience.
  • Oversee the implementation and management of a client loyalty program, fostering customer retention and satisfaction.
  • Develop and execute an annual direct marketing plan, encompassing email campaigns, SMS marketing, and other targeted initiatives.
  • Create compelling content for email and SMS campaigns, driving engagement and conversions.
  • Support social media activities by contributing to content creation and community management.
  • Assist in various communication projects, ensuring consistent messaging and brand identity across all channels.

Requirements:

  • Proven experience in digital marketing, with a strong understanding of web analytics and SEO principles.
  • Proficiency in Adobe software suite, including Photoshop and Illustrator.
  • A competitive and innovative mindset, with a passion for staying ahead of industry trends.
  • Excellent organizational skills and the ability to manage multiple projects simultaneously.
  • Strong communication and interpersonal skills, enabling effective collaboration within a team environment.

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