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Insight and Innovation Lead
il y a 1 mois
As an Insight and Innovation Lead at McCormick & Company, Incorporated, you will be responsible for developing and executing research projects that drive business growth and inform business decisions. Reporting into the EMEA Head of Consumer Insight, you will work closely with agency partners to create insights that inform business decisions and instill a consumer-first mindset.
You will lead the agile insight development process, focusing on iterative NPD development using agile platforms such as Zappi and Vypr. Partnering with brand and digital teams, you will leverage qualitative and quantitative research methods to identify strong ideas and optimize product positioning and messaging.
Key responsibilities include:
- Developing and executing research projects that create insights and drive business growth
- Leading the agile insight development process, focusing on iterative NPD development
- Partnering with brand and digital teams to leverage research methods and optimize product positioning
Requirements include:
- Experience in qualitative and quantitative research methods, including brand tracking, segmentation, and idea screening
- Ability to translate complicated information into compelling deliverables and insight stories
- Experience with agile and iterative insight methods, including Zappi and Vypr
