Marketing Performance Analyst
il y a 2 jours
Amplifon, the global leader in hearing care solutions, is seeking a dynamic and results-driven Marketing Performance Analyst (Senior) to join our Marketing team in Paris. As a key member of our team, you will play a critical role in driving our Country's strategy and performance.
Main Responsibilities:- Analyse marketing performance data, including marketing funnel metrics, sales funnel impacts, customer and sales feedback, and operational KPIs.
- Develop complex data sets and models to forecast and control main marketing funnel events and customer/channel mix.
- Create and maintain reporting tools and dashboards that provide key performance indicators to marketing managers and leadership.
- Conduct ongoing and ad-hoc analyses to enable deeper understanding of customer segments, marketing campaigns, business trends, and channel performance.
- Review and assess cross-channels marketing investments and ROI, and support business steering via optimal revenue management and investments allocation decisions.
- Provide analytics and key insights to the marketing teams to support business revenues growth.
- Collaborate with cross-functional teams to gather, analyse, and share data and insights for in-depth analysis and improve overall performance.
- Master's degree in management, business administration, mathematics, statistics, analytics, or related field.
- Strong ability in identifying problems, analysing root causes, and presenting findings and recommendations effectively.
- Proven experience in data analysis, visualization, reporting, interpretation, and extraction of key insights.
- Fluent French and English are mandatory.
- Performance and goal-orientation, strong accountability on results.
- A flexible policy with days of home-office per week.
- Access to our training academy offering over courses, as well as career development opportunities in France and abroad.
- An attractive environment: a fast-growing international company with a solid economic performance in an attractive sector.
- A friendly, positive, and dynamic corporate culture, where your voice is heard, and you are encouraged to take initiative and carry out projects from day one.
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