Global Marketing Automation Manager

il y a 6 jours


Paris, Île-de-France Contentsquare Temps plein
Global Marketing Automation Manager

Contentsquare is a digital experience analytics company dedicated to better customer understanding and making the digital world more human. We power more human experiences through understanding, action, and trust.

As a Global Marketing Automation Manager at Contentsquare, you will play a vital role in the Global Marketing Operations team, reporting directly to the Senior Director of Marketing Operations. Your role will focus on supporting, managing and optimizing our marketing automation ecosystems, specifically Marketo and Iterable, to enhance the entire customer lifecycle from lead acquisition to customer retention.

Key Responsibilities:

  • Develop and implement marketing automation strategies to support the entire customer lifecycle, from lead generation and nurturing to conversion and customer retention.
  • Manage and optimize Marketo and Iterable platforms, ensuring they are effectively supporting marketing operations.
  • Oversee the integration of Marketo, Iterable, Salesforce, and other marketing technologies.
  • Ensure data integrity and governance across all marketing platforms, maintaining accuracy, completeness, and compliance with global regulations such as GDPR, CAN-SPAM, CCPA, and other privacy laws.
  • Collaborate with cross-functional teams, including Product, Engineering, Data, Customer Success, Scaled CS, Product Education, and CS Ops, to execute technical and operational strategies that support the entire customer lifecycle.

Requirements:

  • Expertise in marketing automation, specifically Marketo and Iterable.
  • Technical proficiency in CRM systems like Salesforce, including experience with custom integrations, API usage, and advanced reporting capabilities.
  • Experience in data analysis using tools such as SQL, Tableau, and Google Analytics.
  • Demonstrated ability to manage multiple projects simultaneously and successfully lead cross-functional initiatives.
  • In-depth knowledge of data privacy regulations such as GDPR, CAN-SPAM, and CCPA, with experience ensuring compliance across marketing campaigns and platforms.


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