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Product Marketing Manager

Il y a 2 mois

Paris, Île-de-France BlueKanGo Temps plein
Qui sommes-nous?

BlueKanGo est une entreprise de gestion et de pilotage des processus Qualité, HSE et RSE à impact opérationnel et stratégique durable. Nous accompagnons nos clients, les formons et assurons le support à l'utilisation depuis plus de 20 ans.

Notre mission

Nos objectifs sont de rendre les organisations plus performantes, conformes et responsables en facilitant la collecte, l'accès et le traitement de données opérationnelles Qualité, HSE et RSE.

Nos réalisations

Nous comptons aujourd'hui plus de 2000 clients abonnés dans le monde représentant plus de 2 millions de salariés utilisateurs que nous accompagnons au quotidien.

Les missions du Product Marketing Manager

Vous participez activement à la croissance de BlueKanGo grâce au développement du marketing produit. Vos principales missions sont de :

  • Développer des stratégies de marketing produit afin d'augmenter la notoriété et l'adoption de nos produits
  • Collaborer avec les équipes de R&D et de vente pour aligner les stratégies marketing avec les évolutions des produits et les besoins du marché
  • Créer du contenu marketing pour communiquer sur les avantages de nos produits
  • Organiser et gérer les lancements de produits, en coordination avec les équipes sales et marketing
  • Analyser les tendances du marché, la concurrence et les retours clients pour orienter les développements futurs
  • Définir et suivre les indicateurs clés de performance pour évaluer l'efficacité des initiatives marketing
Profil recherché

Vous avez une formation supérieure (ESC ou ingénieur - bac +5). Vous avez une connaissance approfondie du Marketing Produit et vous justifiez d'un minimum de 3 ans d'expérience dans des fonctions liées à la gestion de produits et/ou la gestion de projets, idéalement dans le milieu du SaaS (Software As A Service).

Avantages de l'emploi

Vous bénéficierez d'un cadre de travail épanouissant et convivial au sein de nos nouveaux locaux. Nous avons un CSE qui a plein d'atouts dans sa poche. Chez BlueKanGo c'est aussi 11 jours de RTT par an, les tickets restaurants à 11€, la participation à l'abonnement de transports en commun à hauteur de 75% et la possibilité de télétravailler jusqu'à 3 jours par semaine avec la charte du télétravail en place.

Processus de recrutement

Premier entretien de qualification au téléphone avec les RH, entretien en visio avec le responsable du Marketing Produit, entretien en présentiel avec plusieurs membres du service Marketing.