Media Strategy Director

il y a 1 semaine


NeuillysurSeine, Île-de-France Chanel, Inc. Temps plein
Job Title: Media Strategy Manager

Chanel, Inc. is seeking a highly experienced Media Strategy Manager to lead the development and implementation of integrated 360° communication strategies for its Men Fragrances business.

Key Responsibilities:
  • Define and orchestrate the global media strategy for CHANEL Men Fragrances, collaborating with cross-functional teams to create holistic communication plans.
  • Develop and implement effective media efficiency strategies, leveraging paid search and data-driven approaches to enhance the client experience and deliver tangible value.
  • Build synergies with data and digital teams to foster innovative solutions, including 1st party data integration, gaming, streaming, and connected TV.
  • Contribute to the development of e-retail paid visibility guidelines, ensuring consistency with the paid media strategy.
  • Collaborate with regional and local media teams to ensure global strategy implementation and monitoring.
  • Drive the media agency team and dedicated paid search experts to deliver media excellence, innovative ideas, and optimized buying strategies.
Requirements:
  • 10+ years of experience in marketing and media, with at least partial non-agency experience.
  • Proven track record of delivering business value from media investment.
  • Experience in digital marketing, including branding and performance, with high capabilities in Search Engine Advertising.
  • Deep understanding of marketing and media strategy for luxury brands.
  • Ability to articulate a vision for the future of media and communications.
  • Strong knowledge of the luxury and F&B categories.
  • Fluency in French and English.
About Chanel, Inc.

Chanel, Inc. is a world leader in creating, manufacturing, and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery, and Watches. Founded by Gabrielle Chanel in 1910, the House remains committed to quality craftsmanship and offering high-end creations. As an independent company, Chanel's core values are grounded in exceptional creation and client experience, with a focus on rewarding employees competitively and offering initiatives such as wellbeing programs, learning and development opportunities, and parental leave for all parents globally.


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