Senior Marketing Analyst
il y a 4 semaines
As a Senior Marketing Analyst, you will be responsible for developing and executing a comprehensive industry analyst relations strategy to support the growth and success of Groupe SOPRA STERIA. This will involve building and maintaining strong relationships with key industry analysts and influencers, as well as creating and disseminating compelling content to showcase the company's expertise and thought leadership in the market.
Responsibilities
- Design and implement a strategic approach to analyst relations, including identifying key analysts and influencers, developing relationships, and creating content to engage and educate these communities.
- Develop and maintain a deep understanding of the company's products and services, as well as the market trends and competitive landscape, to provide informed insights and recommendations to stakeholders.
- Collaborate with cross-functional teams, including sales, marketing, and product, to ensure alignment and maximize the impact of analyst relations efforts.
- Plan and execute analyst events, such as briefings, research studies, and advisory days, to showcase the company's expertise and thought leadership.
- Develop and maintain a library of analyst-ready content, including case studies, whitepapers, and presentations, to support analyst relations efforts.
- Monitor and analyze industry trends and competitor activity to identify opportunities and threats, and provide recommendations to stakeholders.
Overview
The Senior Marketing Analyst will play a critical role in supporting the growth and success of Groupe SOPRA STERIA by developing and executing a comprehensive industry analyst relations strategy. This role requires a strong understanding of the company's products and services, as well as the market trends and competitive landscape, and the ability to build and maintain strong relationships with key industry analysts and influencers.
Key Requirements
- At least 12-15 years of prior experience working with industry analysts and influencers in B2B enterprise software and more specifically in the banking and financing domain required.
- Understanding of how to build and maintain relationships with key influencers, leading industry analysts, and analyst firms.
- Prior experience negotiating contracts with Industry Analysts.
- Passion for helping build a world-class, innovative analyst relations program and desire to own and refine key operational processes.
- Excellent communicator with proven ability to clearly convey ideas and data in written and verbal presentations to a variety of audiences.
- Able to prioritize in a complex, fast-paced and lean organization.
Groupe SOPRA STERIA is an inclusive and engaged employer, committed to fighting against all forms of discrimination and promoting a respectful work environment. We encourage all candidates and profiles to apply.
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