SEO Content Project Manager

il y a 2 jours

IssylesMoulineaux, Île-de-France Accor Temps plein
Job Description

Accor, a leading hospitality group, is seeking a skilled SEO Content Project Manager to join its Global Digital Marketing team. This role will be responsible for providing SEO content guidance and strategy to the hubs, working closely with the VP Customer Experience & Engagement.

Key Responsibilities
  • Support the VP Customer Experience & Engagement in developing and implementing SEO content strategies for Accor's Premium, Midscale & Economy brands.
  • Collaborate with the SEO agency to write SEO briefs, assess recommendations, and share insights with internal stakeholders.
  • Monitor SEO performance for PME brands and propose improvements, content creation initiatives, and work streams.
  • Develop a SEO mindset and share market benchmarking and monitoring with the team.
Requirements
  • Pursuing or recently completed a degree in Marketing, Communications, Business, or a related field.
  • Knowledge of fundamental SEO principles, including on-page and off-page optimization.
  • Ability to analyze data and draw insights from tools like Google Analytics, Google Search Console, or other SEO tools.
  • Basic understanding of content creation, editing, and optimization for search engines.
  • Familiarity with keyword research tools and the ability to identify relevant keywords for content optimization as well as link building strategies.
  • Awareness of technical SEO concepts, such as website structure, site speed optimization, and mobile responsiveness.
  • Strong written and verbal communication skills, with the ability to communicate SEO concepts to non-technical stakeholders.
  • Willingness to learn and adapt to changes in SEO algorithms and industry best practices.
  • Ability to identify SEO issues and propose effective solutions.
  • Ability to collaborate with cross-functional teams, such as content creators, developers, and marketing teams.
  • Proactive and self-driven, with the ability to take initiative and work independently on assigned tasks.
What We Offer
  • A real work-life balance, with up to 12 remote days per month and extra allowances for IT equipment and daily expenses.
  • Free access to over 500 coworking spaces, including our own hospitality brands.
  • A green allowance of up to €700 per annum for eco-friendly transportation.
  • The ALL Heartists program, offering benefits and experiences at all Accor locations worldwide.
  • Attractive finance benefits, including profit sharing, voluntary plans, and company matching contributions.
  • Learning and development opportunities, with a focus on continuous growth and skills development.
Our Culture

At Accor, we value diversity, inclusivity, and the richness of our 120 nationalities. We care for the world around us, our teams, customers, establishments, and environment. Our mission is to bring cultures together, open windows on the world, and provide unforgettable experiences. We dare to question the status quo, challenge ourselves to do better, and make the impossible possible.

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