Head of Communications

il y a 2 jours

Paris, Île-de-France Europcar Maroc Temps plein
Job Title: Head of Communications

Reporting to the Marketing, Revenue Management, and Customer Experience Director, we are seeking a highly skilled and experienced Head of Communications to join our team at Europcar Maroc.

Main Objectives:
  • Develop and implement a comprehensive internal communications plan to support and facilitate cultural change within Europcar Maroc.
  • Strengthen the employer brand to attract and retain top talent through strategic communication and collaboration with HR.
  • Oversee press relations, build strong media connections, and manage corporate events and sponsorships to promote Europcar's public image and business goals.
Key Responsibilities:
  • Internal Communications:
    • Develop and implement a comprehensive internal communications plan in interaction with HR and various other functional departments.
    • Coordinate communication efforts across departments to ensure consistent messaging.
    • Create engaging content for internal newsletters and other communication platforms.
    • Organise internal events and activities to foster employee engagement and a positive work culture.
    • Monitor and measure the effectiveness of internal communication strategies and adjust as needed.
  • Employer Branding:
    • Enhance Europcar Maroc's employer brand to attract and retain top talent.
    • Collaborate with HR to create compelling employer branding content for recruitment and onboarding processes.
    • Manage social media channels to promote the company culture and career opportunities.
    • Develop partnerships with educational institutions and industry organizations to build a talent pipeline.
  • External Communications:
    • Manage and execute external communication strategies to enhance the company's public image.
    • Act as the primary point of contact for media inquiries and press relations.
    • Prepare interviews for speeches and organise media trainings to comex members.
    • Develop and maintain strong relationships with journalists and media outlets.
    • Write and distribute press releases, manage media briefings, coordinate & prepare interviews.
    • Monitor media coverage and provide regular reports to senior management.
  • Events and Sponsorship:
    • Plan, coordinate, and execute corporate events and sponsorships to promote the Europcar & Goldcar brands, for B2C and B2B audiences.
    • Identify and manage opportunities for event participation and sponsorship that align with company objectives.
    • Oversee the logistics of events, including vendor management, budget planning, and on-site coordination.
    • Evaluate the success of events and sponsorship activities and provide recommendations for improvement to internal stakeholders and head of functions.
    • Collaborate with marketing and sales teams to ensure events and sponsorships support broader business goals.
Qualifications:

PERSONAL PROFILE OF POSITION HOLDER:

  • Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
  • Minimum of 10 years of experience in internal and external communications, preferably within a corporate environment.
  • Proven experience in managing press relations and a strong network in the journalism industry.
  • Excellent written and verbal communication skills in both French and English.
  • Strong project management skills with the ability to handle multiple priorities.
  • Creative thinker with a strategic mindset and a proactive approach to problem-solving.
  • Clear communicator with the aptitude to gain trust and confidence.
  • Able to work unsupervised and to successfully complete tasks within tight deadlines.
  • Willingness to stay highly informed about the market and any potential changes.

COMPETENCES:

  • Languages: Excellent written and oral communications skills in French & English (mandatory).
  • Able to work in complex international / local organisation.
  • Experience in cultural change management and employer branding.
  • Knowledge of the automotive or transportation industry.
  • Proficiency in using communication tools and platforms, including social media management.
  • Experience in planning and executing corporate events and managing sponsorships.

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