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Senior Brand Manager

Il y a 2 mois

Villeneuved'Ascq, Hauts-de-France mccainfood Temps plein
About the Role

We are seeking a highly skilled Senior Brand Manager to join our team at McCain Foods. As a key member of our marketing department, you will be responsible for developing and executing the potato brand strategy and mix development across various channels.

Key Responsibilities
  • Participate in the definition of the brand strategy, including brand/portfolio segmentation, in close collaboration with the marketing manager potato brand strategy & mix development.
  • Own the innovation mix development, including product mix, packaging, business cases, in collaboration with channel teams, down to launch kits adapted to each channel.
  • Develop and deploy brand content at 360°.
  • Ensure fruitful and efficient collaboration with media & digital marketing, channel planning & activation teams, R&D team, and specifically the potato dedicated R&D team.
  • Collaborate with advertising and design agencies on all potato projects.
  • Follow innovation quality until launch.
Accountabilities
  • Be accountable for innovation performance and market share performance.
Requirements
  • Strong marketing background in category strategy development and innovation pipeline building.
  • More than 5 years of experience in an FMCG company.
  • Excellent communication skills, written and spoken.
  • Very strong command of English language, written and spoken.
  • Strong analytical skills.
  • Passion for food.
What We Offer
  • Competitive salary.
  • Employment contract and stable employment (permanent role).
  • Additional bonuses (Year-end bonus, Vacation allowance), Local benefit (Health and Pension insurance).
  • Opportunity to work independently in a challenging and international environment.
  • Open and friendly colleagues.
  • Partial working from home is possible.