Monetization Strategist

il y a 4 semaines

Paris, Île-de-France TapNation Temps plein
Monetization Manager Role

TapNation is a Mobile Gaming publisher helping developers take their games to the next level.

Our international and creative team harnesses the power of new technologies to deliver successful and entertaining gaming experiences to players worldwide.

We are looking for a skilled Monetization Manager to oversee a portfolio of around 20 games, working in collaboration with 3 monetization managers on Ad revenue & IAP optimization to increase our games ARPDAU & LTV.

Key Responsibilities
  • Deeply analyze our waterfall and bidding ad monetization stack for every ad format (banner, rewarded video, interstitial) and provide recommendations for optimizations.
  • Find improvement levers in order to increase our Average Revenue Per Daily Active users and Lifetime Value.
  • Constantly test your optimizations via A/B tests on the mediation platform in order to measure the exact ARPDAU impact and the results at the country level of the changes.
  • Scale your successful optimizations across our whole portfolio of games.
  • Create and implement from scratch the complete waterfall and the bidding setup of our new games launches.
  • Work in close collaborations with the +20 network partners on the monetization side: challenge them to provide new recommendations, test seasonal pricing, do bi-weekly meetings to review actual performances etc.
  • Integrate and A/B test new monetization partners: classic ad networks, as well as innovative ad formats networks (in-game ads, audio ads etc.).
  • Negotiate incentive, and integration bonuses with specific new partners.
  • Work in close collaboration with the User Acquisition, Motion Design, Creative, and Publishing teams on new and existing games to provide monetization recommendations.
  • Maintain a relentless focus on all things results, contribute to increasing – or even better – smashing the global growth targets.
Requirements
  • You have a passion for games, particularly mobile games.
  • Result-driven and comfortable working in a fast-paced environment.
  • Have a clear data-driven mindset.
  • Excellent analytical skills and full proficiency in Excel/PowerPoint.
  • Knowledge in data analytics language is a plus: Python, SQL.
  • 2+ years of experience in Monetization, in gaming preferred.
  • Bachelor's or master's degree in Economics, Business or Engineering.
  • Complete fluency in English, both written and orally.
  • Experience working with IAP setup and optimization.
  • Experience working with Product Monetization.

TapNation is a Mobile Gaming publisher helping developers take their games to the next level.
Our international and creative team harnesses the power of new technologies to deliver successful and entertaining gaming experiences to players worldwide.
TapNation released 50+ games which generated more than 1 billion downloads Our ambition is to lead the way in a high-growth market.

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