Monetization Strategist

il y a 4 semaines

Paris, Île-de-France TapNation Temps plein
Job Overview

TapNation is a Mobile Gaming publisher helping developers take their games to the next level.

We are seeking a highly skilled Monetization Manager to oversee a portfolio of around 20 games, working in collaboration with 3 monetization managers on Ad revenue & IAP optimization to increase our games ARPDAU & LTV.

Key Responsibilities
  • Deeply analyze our waterfall and bidding ad monetization stack for every ad format (banner, rewarded video, interstitial) and provide recommendations for optimizations.
  • Find improvement levers in order to increase our Average Revenue Per Daily Active users and Lifetime Value.
  • Constantly test your optimizations via A/B tests on the mediation platform in order to measure the exact ARPDAU impact and the results at the country level of the changes.
  • Scale your successful optimizations across our whole portfolio of games.
  • Create and implement from scratch the complete waterfall and the bidding setup of our new games launches.
  • Work in close collaborations with the +20 network partners on the monetization side: challenge them to provide new recommendations, test seasonal pricing, do bi-weekly meetings to review actual performances etc.
  • Integrate and A/B test new monetization partners: classic ad networks, as well as innovative ad formats networks (in-game ads, audio ads etc.).
  • Negotiate incentive, and integration bonuses with specific new partners.
  • Work in close collaboration with the User Acquisition, Motion Design, Creative, and Publishing teams on new and existing games to provide monetization recommendations: A/B test ad impressions frequencies, rewarded video placements and incentives, In-App purchases placements and pricing, etc.
  • Work closely with our Tech team to test GDPR CMPs, and ATT CMPs to increase the opt-in rate.
  • Maintain a relentless focus on all things results, contribute to increasing – or even better – smashing the global growth targets.
  • Work closely with Product & Publishing teams to create and test new monetization strategies that will unlock incremental LTV improvements (ex: ad placements, user segmentations, cohorts, ad frequency, and retention...)
  • Become the driver of IAP experiments and analysis to grow IAP revenue for Tapnation's casual titles (country pricing segmentation, user profiling, and custom pricing)
  • Challenge our Data team by looking at monetization metrics in a new way that will allow us to uncover better revenue opportunities.
  • Present your Monetization actions, work, and performances on a weekly team meeting, and monthly report.
  • Participate and represent the company in industry events to meet partners or even as a public speaker.
Requirements
  • You have a passion for games, particularly mobile games.
  • Result-driven and comfortable working in a fast-paced environment
  • Have a clear data-driven mindset
  • Excellent analytical skills and full proficiency in Excel/PowerPoint
  • Knowledge in data analytics language is a plus: Python, SQL
  • 2+ years of experience in Monetization, in gaming preferred.
  • Bachelor's or master's degree in Economics, Business or Engineering.
  • Complete fluency in English, both written and orally
  • Experience working with IAP setup and optimization
  • Experience working with Product Monetization

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