CRM Specialist H/F

il y a 4 semaines


SaintÉgrève, Auvergne-Rhône-Alpes, France Photoweb Temps plein

Overview

Our company

Yes Photoweb is looking for a CRM Specialist H/F to join its Multi-Brand Production Center based in Saint-Égrève.

Photoweb, a company like no other made for you

Yes, Photoweb is a digital company that works in the A industry through the printing of many photo products (prints, books, wall decor, calendars, gift cards, photo objects), we preserve the most beautiful memories of our customers.

Yes, what runs on our production lines and sets the rhythm of our days are landscapes, reunions, smiles...

So yes, we want to recruit those who share our values: teamwork, autonomy, agility, kindness, and respect among us, as well as the care given to each product entrusted to our clients.

Accompanied by a vision of a sustainable future, we are recruiting optimists ready to evolve in our teams

Your mission

Yes, but what is the mission?

Within the Business Marketing Service department, your missions will be multifaceted:

  • You will ensure the smooth running of campaigns on various sales channels: plan, create, and route commercial animation campaigns via all available activations: email, SMS, push notifications, etc.
  • You will follow performance indicators and work on their optimization.
  • You will also work on the deployment of automated relationship programs and the sending of transactional emails to maximize conversion and customer satisfaction.

Customer knowledge, segmentation, and data enrichment

  • You will define and promote customer knowledge by developing segmentation strategies and criteria.
  • You will develop data collection and structuring mechanisms for customer data you want to have access to. You will propose new customer data capture strategies.
  • In close collaboration with the Marketing Data Analyst, you will study customer profiles and analyze purchase behavior evolution to provide new optimization ideas.
  • You will stay up-to-date on the latest innovations and best practices in CRM, Data, Marketing, and Customer.

Co-pilotage of projects (loyalty programs and sponsorship, CRM tools)

  • You will participate in the design and evolution of customer animation programs. You will be actively involved in refactoring and migration projects, in collaboration with other company services. You will ensure the success of these projects for the marketing service and the key user of new features or tools deployed.

Management of promotional animation

  • You will work in collaboration with the brand department to define and implement commercial activity management (PILAC).
  • You will create promotions to be relayed via available tools. You will analyze performance to propose the most suitable mechanisms for our objectives.

The ideal profile

With a Bachelor's degree in commerce/marketing, you have at least 2-3 years of experience in a similar position, ideally acquired in an e-commerce company. You master CRM tool management with an email builder (Braze knowledge would be a plus).

You have strong writing skills, are creative, and have a good eye for graphics.

In parallel, you have a data appetite, a logical and rigorous mind, and good business-oriented analysis and synthesis skills.

A knowledge of international e-commerce, mastery of English and/or Spanish would be a plus.

You are concerned about RSE and ecological transition issues.

Yes, the recruitment process will be fast

  • A first phone exchange with the HR service
  • If the exchange is conclusive, you will have an interview on our site with your future manager and a member of the HR service
  • A few days after the interview, you will have a return on your application

Yes, it interests you and you want to know more about what we offer?

We offer:

  • A unique experience in a dynamic team
  • A Day of Additional Rest (DAR) per month (taken or paid)
  • Benefits: company mutual (60% coverage), mobility allowance (300€), 200€ per year on the company's e-commerce site (depending on seniority)
  • And plenty of convivial events organized by the company throughout the year

So, if you recognize yourself and are optimistic, engaged, sincere, or audacious, and ready to join a dynamic team,

DIS-NOUS OUI


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