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Global Marketing Leader
il y a 1 mois
Croda is a FTSE100 organisation with a strong commitment to sustainability and customer centricity. With a market capitalisation of ~£6 billion and nearly 6,000 staff globally, we are innovating new and novel ingredients for the Consumer Care sectors.
The Global Marketing Leader will be responsible for driving the development and long-term strategy for our global marketing teams with a focus on delivering organic growth through innovation, collaboration and a high performance team culture.
Reporting to the President of Consumer Care, you will be tasked with leading the strategic marketing elements of our competition and customer landscape whilst also ensuring strong collaboration with our regional research and technology teams to ensure Croda is a market leader in areas of Cosmetics, Beauty Care and Personal Care.
Key Responsibilities:
- Full responsibility for the marketing activities and branding of the organisation and its products to ensure ongoing sales and profit.
- Providing leadership and strategic direction (3-5 years) at both a divisional level and on a global basis.
- Identifies opportunities for new business product launches, marketing trends and customer and consumer needs.
- Ensure new product launches meet minimum gross margin contributions for new and patented products and rationalize existing products that do not meet the gross margin criteria.
