Global Media Lead
il y a 4 semaines
As a member of the Global Marketing Team, you will be responsible for driving the creation, implementation, buying, and measurement of the awareness media strategies across our 4 European markets: France, Germany, Italy, and Spain.
Key Responsibilities:
Lead Qonto's media strategy (excl. acquisition and performance), including budget forecasting, process implementation, local/global coordination, and performance monitoring and reporting;
Oversee the offline and online campaign team in managing and negotiating local buying of all media spaces guaranteeing media costs optimization and best in class media activations delivery;
Leverage market mix modeling, attribution analysis, and other drive to web analytic tools to deeply understand and drive optimization of media ROI;
Build and maintain strong relationships with our key media partners - review capabilities and deliverables against set targets to provide solid ROI. Ensure that Qonto is receiving best in class strategy recommendation and implementation to drive incremental growth;
Lead and manage day-to-day interactions with global and local stakeholders to ensure media investments and business objectives align;
Adapt media presentations and reporting for local/global marketing teams and leadership teams;
About You
7 to 10 years of experience with an ideal mix of marketing, media, and analytics;
Full competency on all media channels (digital, OOH, TV, radio, etc.) and ability to evaluate media plans against strategy as well as efficiency/strength;
Strong coordination skills to lead/manage complex media plan/executions as well as a complex global organization structure;
Solid analytic skills and ability to communicate results in a simplified and actionable manner;
Ability to work both autonomously and proactively with an acute attention to detail;
Proven track record of managing a team of experienced marketing managers;
Languages: French + English (full professional proficiency).
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