Salesforce Pardot Marketing Automation Specialist
il y a 2 semaines
Technip Energies - A Leader in Energy Transition
Technip Energies is a pioneering engineering and technology company dedicated to the energy transition. With a strong presence in Liquefied Natural Gas (LNG), hydrogen, and ethylene, the company is committed to sustainable development and diversity. The company's project delivery model is supported by an extensive offering of technologies, products, and services.
Job Purpose and Organizational Context
This role will require actively supporting the Corporate Digital Marketing Lead in implementing the yearly roadmap to enhance the company's offerings, visibility, and online presence in a B2B environment. As the Salesforce Pardot specialist, you will be overseeing the Marketing Automation platform of the company, maximizing its potential.
Responsibilities
- Develop and execute digital marketing campaigns on Salesforce Pardot and develop lead generation for the company's B2B activities.
- Manage online campaigns, building, segmenting, testing, and deploying.
- Manage marketing automation, account-based marketing, and acquisition.
- Ensure lead lifecycle management, lead scoring, lead nurturing, segmentation, and data purification.
Requirements
- Digital Marketing Diploma (Bac + 5) & Salesforce Pardot Administrator Certification.
- 3+ years' experience in Salesforce Pardot Administration & Digital Marketing.
- Strong understanding of Salesforce platform, including customization, configuration, and administration.
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