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Data-Driven Marketing Analyst: Unlocking Business Potential

Il y a 2 mois


Paris, Île-de-France Mediapost Temps plein
About the Role

We are seeking a seasoned Data Analyst Manager to join our team at Mediapost, a leading player in proximity communication. As a key member of our marketing team, you will play a crucial role in driving business growth through data-driven insights.

Key Responsibilities
  • Develop and execute studies to inform marketing decisions, including customer usage analysis, business plan analysis, and performance evaluation of our offerings.
  • Construct pricing strategies for our products and services, taking into account costing information from our finance department and the unique characteristics of our offerings.
  • Enhance and maintain the quality of our data offerings, including sourcing new partners, managing relationships, and ensuring data compliance and management.
  • Enrich our geospatial marketing assets by sourcing new data, modeling, and enrichment.
  • Analyze large datasets using programming languages to extract patterns and drive strategic marketing objectives.
About You

We are looking for a highly skilled and experienced Data Analyst Manager with a strong background in data or statistics. You should have a solid understanding of data modeling, business intelligence, and data visualization tools. Your excellent communication skills will enable you to effectively collaborate with our marketing team and present complex data insights to stakeholders.

Requirements
  • Master's degree in a relevant field (Bac +5) with a strong focus on data or statistics.
  • Proven experience in managing large datasets, including data modeling, business intelligence, and data visualization.
  • Strong analytical and problem-solving skills, with the ability to extract insights from complex data.
  • Excellent communication and presentation skills, with the ability to effectively collaborate with cross-functional teams.