Digital Marketing Specialist
il y a 3 jours
Accor Digital & Business Factory is seeking a skilled Digital Marketing Specialist to join our Mobile Marketing team. As a CRM Activation Expert, you will be responsible for managing campaign briefs, creating push web campaigns, and setting up sending in our tool Batch. You will also create targeting and campaigns content in +17 languages, carry out tests, and send proofs. Additionally, you will manage post-sending performance reporting and identify recommendations. If you are motivated, have a strong interest in CRM, and are fluent in English, we encourage you to apply for this exciting opportunity.
Key Responsibilities:
- Manage campaign briefs (channels, targeting, message, personalization)
- Create push web campaigns in Batch
- Create push app, SMS, and WhatsApp campaigns in Salesforce Marketing Cloud
- Create targeting and campaigns content in +17 languages
- Carry out tests and send proofs
- Set up sending
- Set up A/B tests in a test & learn approach
- Manage post-sending performance reporting and identify recommendations
Requirements:
- Fluency in English and ability to work in an international environment
- Strong knowledge of Microsoft Office pack (especially Excel and PowerPoint)
- Motivated and strong interest in CRM
- Rigorous, organized, proactive, and able to manage several projects at the same time
- Master Degree cycle
About Accor:
Accor is a worldwide leader in the hospitality industry, welcoming individuals from diverse backgrounds and cultures. We support our employees to grow and learn every day, making sure that work brings purpose to their lives. By joining Accor, you can continue to explore the limitless possibilities of our company.
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