Digital Marketing Specialist

il y a 2 semaines


IssylesMoulineaux, Île-de-France Accor Temps plein

About Accor

Accor is a world-leading hospitality group, offering a diverse portfolio of renowned hotel brands and unique experiences across the globe. We are committed to providing exceptional service and creating memorable moments for our guests.

Digital Marketing Specialist

Reporting directly to the Director of Sales & Marketing, the Digital Marketing Specialist will play a key role in driving brand awareness, engagement, and revenue growth through innovative digital marketing strategies.

Responsibilities:
  • Marketing Campaigns: Collaborate with internal teams and external partners to develop and execute impactful digital marketing campaigns across various platforms. Analyze campaign performance data and make data-driven recommendations for optimization.
  • Website Management: Oversee the website content strategy, ensuring it is engaging, informative, and optimized for search engines (SEO). Manage website updates and collaborate with developers to ensure a seamless user experience.
  • Community Engagement: Identify and engage with relevant online communities to build brand awareness and foster customer relationships. Organize and participate in virtual events and webinars to connect with target audiences.
  • CRM Management: Utilize CRM tools (e.g., Hubspot) to manage customer data, track interactions, and personalize marketing communications. Analyze CRM data to identify trends and opportunities for improvement.
Requirements:
  • Proven experience in managing integrated digital marketing campaigns across various channels (e.g., social media, email, search engine marketing).
  • Strong analytical skills with a data-driven approach to campaign planning and optimization.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Proficiency in using CRM tools and marketing automation platforms.

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