Global Media Lead

il y a 3 semaines

Paris, Île-de-France Penta Temps plein
About the Role

We are seeking a highly skilled Global Media Lead to join our team at Penta. As a key member of our marketing department, you will be responsible for driving the creation, implementation, and measurement of our awareness media strategies across our European markets.

Key Responsibilities
  • Lead the development and execution of media strategies, including budget forecasting, process implementation, and performance monitoring and reporting.
  • Oversee the offline and online campaign team in managing and negotiating local buying of all media spaces, ensuring media costs optimization and best-in-class media activations delivery.
  • Leverage market mix modeling, attribution analysis, and other drive-to-web analytic tools to deeply understand and drive optimization of media ROI.
  • Build and maintain strong relationships with our key media partners, reviewing capabilities and deliverables against set targets to provide solid ROI.
  • Lead and manage day-to-day interactions with global and local stakeholders to ensure media investments and business objectives align.
  • Adapt media presentations and reporting for local/global marketing teams and leadership teams.
Requirements
  • 7-10 years of experience with an ideal mix of marketing, media, and analytics.
  • Full competency on all media channels (digital, OOH, TV, radio, etc.) and ability to evaluate media plans against strategy as well as efficiency/strength.
  • Strong coordination skills to lead/manage complex media plan/executions as well as a complex global organization structure.
  • Solid analytic skills and ability to communicate results in a simplified and actionable manner.
  • Ability to work both autonomously and proactively with an acute attention to detail.
  • Proven track record of managing a team of experienced marketing managers.
  • Languages: French + English (full professional proficiency).
About Penta

Penta is a leading fintech company that provides innovative financial solutions to small and medium-sized enterprises and freelancers. We are committed to fostering a welcoming environment where everyone can thrive, and we prioritize evaluating applicants based solely on skills and potential.

What We Offer
  • A tailor-made and dynamic career track.
  • An inclusive work environment.
  • Competitive salary package.
  • Meal voucher.
  • Public transportation reimbursement.
  • Great health insurance.
  • Employee well-being initiatives.
  • Progressive disability and parenthood policy.
  • Childcare benefits with selected partners.
  • Monthly team events.

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