Retail Marketing Specialist France

il y a 2 semaines

Les Milles, France Brooks Sports Temps plein

Job Summary

The Retail Marketing Specialist is a crucial role for Brooks Sports, driving success with retail partners in France. As part of the local Sales and Marketing team and the EMEA Retail team, you will develop and execute tailored retail marketing plans to ensure seamless delivery of seasonal brand stories and in-store activations.

Key Responsibilities

  1. Collaborate with Sales Manager, Key Account Manager, Tech Rep Manager, Sales Reps, and Tech Reps to create retail marketing for POS and seasonal launch plans.
  2. Design, present, and activate retail marketing plans for retailer account segmentation based on seasonal demand and sales plans for France, aligned with EMEA directives.
  3. Develop and execute retail marketing activities for key retailers and standard POS programs.
  4. Execute project requests for in-store retail, including shop-in-shop, corner, permanent, or semi-permanent executions.
  5. Ensure brand visibility on retailer websites (brand page, PDP, reviews programs).
  6. Maintain consistent and continuous visibility of the Brooks brand and products at POS (brick & mortar, online, social, PR, retail events) and provide continuous marketing support to Sales and Tech Reps to drive sell-through.
  7. Plan and execute in collaboration with Sales and Tech Rep teams activations to support sell-out.
  8. Organize retailer events: product launch, retailer invitation, floor staff training.
  9. Travel with Sales and Marketing management to account meetings and trade shows for retail marketing presentations and other commitments.
  10. Support end-consumer events: Brooks Tour, try-ons, etc.
  11. Liaise with the EMEA Marketing team to ensure deadlines and deliverables are met on time.
  12. Plan and monitor respective account marketing budgets under the direction of the Retail Marketing Manager.
  13. Stay up-to-date on new POS tools, particularly digital retail tools, and identify potential opportunities to innovate or improve existing processes.
  14. Collaborate closely with other French marketing departments (Online/Social, PR, Event, Design) to ensure consistent and continuous brand messaging.

Requirements

  1. Bachelor's degree (preferably in business/marketing) or apprenticeship in trade.
  2. 3+ years of relevant sales and/or marketing experience (brand, footwear, retail & lifestyle experience).
  3. Located in Aix en Provence.
  4. Fluency in French (absolute must), advanced level in English.
  5. Good understanding of brand building and integrated marketing approach.
  6. Proven experience in co-operation with sales and retail marketing.
  7. Readiness to travel and attend meetings and events.
  8. Able to generate new ideas and creative solutions.
  9. Driven, energetic, trend-conscious, sport-savvy.
  10. Flexibility to work independently or within a team and cross-functional framework.
  11. Excellent organizational and management skills.
  12. Ability to multi-task and get the job done when needed (hands-on mentality).
  13. Good knowledge of software: Word, Excel, Outlook, PowerPoint, (Graphic program a plus).
  14. Passionate participation in Brooks' sports activities a plus, overridden by the ability to understand and empathize with the runner to develop loyal engaging relationships with our customers and the Brooks' community.
  15. Unwavering demonstration of Brooks' corporate values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun & Bring Passion, and Be Active.
  16. Ability to travel extensively.
  17. Driving car's license.

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